Technology has advanced dramatically since the advent of the ATM and this channel has to keep up with the rest of the world. The latest generation of ATMs offer great opportunities to interact with customers and build a strong visual brand image at the same time.
While mobile and online banking usage is significantly increasing, the ATM is still of great importance for consumers. ATMs are cropping up in ever more diverse locations – ATMs are found in shops, hotels, gas stations, airports and ‘on the go businesses,’ among many other places, offering a wide range of transactions. Given the continued use of ATMs, it is even more important that the consumer experience at the ATM is intuitive and fulfilling.
The right ATM technology enables banks to transform their ATM estate and ensure they can consistently satisfy customer expectations today and in the future. Being able to easily upgrade devices to take into account emerging trends and shifts in consumer expectations, can also help boost branch efficiency and increase revenue over time as consumer behaviour evolves.
In a world where many ATMs remain utilitarian in their design, combining a user-friendly personalized interface and the newest, most powerful and efficient ATM technology allows a brand's personality to really break through and stand out from the crowd.
We Can Help…
At Debit Express, we can help your business recognize how emerging innovations in ATM’s are reshaping the way today’s consumers interact with tomorrow’s economy. For more information, contact Debit Express today!